Why Successful Leaders Put Strategy Before Action: Lessons from History

I’ve been thinking a lot about change lately and, more specifically, what differentiates leaders who are successful change agents from those who are not.

One thing that stands out is that successful leaders put strategy ahead of action.

This idea is clearly shown by historical leaders and their actions, proving that strategic planning is essential for achieving lasting success.

Lessons from History

Sun Tzu once said that tactics without strategy is the noise before defeat.

No one understood this better than Martin Luther King Jr.

In the spring of 1963, King found himself confined in a Birmingham jail, arrested under dubious charges. This pivotal moment in the Civil Rights Movement saw King placed in solitary confinement, denied legal counsel, and facing significant opposition.

Despite these challenges, King received a local newspaper from his lawyer, which included an open letter criticizing his tactics. The letter, written by eight white clergymen, urged patience and reliance on courtroom battles rather than street protests.

King’s response, written in the margins of the newspaper, became the iconic “Letter from a Birmingham Jail.” This letter wasn’t just a rebuttal; it was a strategic masterpiece that articulated the strategy behind his action.

I highly recommended that anyone interested in change or leadership read this letter!  Your can read it here.

It is a perfect illustration of strategic acumen in action, and this letter turned a moment of seeming defeat into a powerful victory for the civil rights movement, leading to significant milestones such as the March on Washington and the passage of the Civil Rights Act.

Putting Strategy Ahead of Action

In any transformative movement, the sequence of actions can mean the difference between profound success and disheartening failure.

Effective change agents understand that strategy is the architect of action. It shapes the path, defines the approach, and ensures that every step taken is purposeful and impactful.

Without a clear strategy, actions become mere reactions—often emotional, hurried, and ultimately less effective.

Consider the world of chess.

Grandmasters plan several moves ahead, each decision building upon the last, always with an eye toward a simple goal. Their victories are not products of chance but of deliberate, strategic planning.

Similarly, leaders in various fields—be it activism, business, or politics—who think like chess masters, carefully plan their moves to align with a larger, overarching strategy.

Mahatma Gandhi’s campaign for India’s independence from British rule was underpinned by a robust strategic framework, which included nonviolent resistance and civil disobedience.

Steve Jobs’ return to Apple in the late 1990s was marked by a meticulously crafted strategy to streamline the product line, focused on innovation, and revitalize Apple’s brand and market position.

Winston Churchill, Nelson Mandela, Susan B Anthony, and Anne Mulcahy all demonstrated the power of strategic planning in their respective arenas; and showed us that strategy is truly the backbone of effective action.

Everyday Leadership and Management

The importance of strategy is not confined to historical figures or corporate giants.  It is equally critical in everyday leadership and management.

A manager in a corporate setting must strategize to meet both short-term objectives and long-term goals. They must anticipate market changes, understand competitor moves, and align team efforts with the company’s mission.

Similarly, a small business owner must strategically plan to ensure the sustainability and growth of their business. They need to carefully manage resources, market their products or services effectively, and navigate the competitive landscape.

By setting clear goals and developing a strategic roadmap, leaders can steer their organizations toward success, even in challenging economic environments.

Successful Strategy

The success of any big change really depends on putting strategy before action. Strategy has to come first, guiding every move you make. This way, each step you take aligns with your larger vision and goals.

Leaders like Martin Luther King Jr. showed us how crucial this is. He didn’t just act on impulse; his every move was part of a well-thought-out plan.

By putting strategy first, you can handle complex challenges, use your resources wisely, and make a more lasting impact.

Conclusion

As we reflect on the lessons from leaders like Martin Luther King Jr., Mahatma Gandhi, and Steve Jobs, it becomes clear that the most enduring changes are those that are strategically envisioned, carefully planned, and adeptly executed.

The lesson for aspiring leaders and change-makers is unequivocal: think strategically, then act—not the other way around.

If you like these ideas and want to do more work to increase the leadership capabilities in your organization schedule a meeting to discuss how we can bring subtle shifts into your organization.

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Matt Cross

Matt Cross is a speaker, author, and advisor with expertise in leadership, change, and teamwork. He is the author of Subtle Shifts: Simple Strategies for Sustainable Success, which explores the power of small, intentional adjustments to inspire lasting change.
 Matt regularly speaks at Fortune 500 companies and works with executives, entrepreneurs, and emerging leaders from some of the world’s leading non-profits. His popular email newsletter, The Subtle Shift, helps leaders get to the next level and unlock new possibilities for leading with clarity, confidence, and composure.