The Subtle shift Newsletter

Discover the Power
of Subtle Shifts

Join the growing community that is changing the way we think about change. Each week, you’ll learn practical ways to create meaningful change without feeling overworked or overwhelmed.

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About

Hi, I’m Matt Cross. Are you looking to make a change?

Matt Cross coaching a client on leadership strategies.

Hi, I’m Matt Cross

I’m the author of Subtle Shifts: Simple Strategies for Sustainable Success, and I work with ambitious, conscious, and courageous leaders who want to make a difference in the world.

For decades I helped Fortune 500, Inc. 500 and Government organizations grow by leading big, bold, enterprise-wide change initiatives. Now I take a more human centered approach, helping individuals and organizations grow by focusing on what really matters—subtle but powerful adjustments that lead to significant and sustainable success. If you’re tired of quick fixes and giant leaps that don’t last, you’re in the right place. My approach is grounded, practical, and proven to create lasting change while reducing all of the overwhelm.

LEARN MORE ABOUT MATT

My mission is to build a community of exceptional leaders committed to growing personally and professionally and helping others do the same.

How I Can Help You

Three Subtle Shifts You Can Make Today

Every week, I send out The Subtle Shift, a personal letter to help you discover small changes that make a big difference. Packed with insights, stories, and strategies, it provides the support you need to lead at a higher level.

Subtle Shifts: A Simple Strategy for Sustainable Success by Matt Cross.

The Book (Coming Soon)

Subtle Shifts shows you how to get unstuck and achieve your goals without all the stress and hassle. Discover a proven system for leadership and life while unlocking practical strategies that drive meaningful and lasting change.

Matt Cross leading a Subtle Shifts strategy session on leadership and change.

Book a Strategy Session

If you are ready to make subtle shifts in your life or organization, a strategy call is the best place to begin. In this 90-minute call, we’ll map out a plan to help you make the shifts you need and clear the path toward lasting success.

Book A Session

Success Stories

What My Clients Say

"Working with Matt has shifted my entire work mindset. I can't believe how much I’ve changed and developed because of the techniques and subtle shifts that I learned during my 1:1 coaching."

Samantha Hutton

Vice President | The Michael J. Fox Foundation

"I have been working with Matt for over a year and his support has been invaluable in my first year as an executive of an international organization. He is an excellent coach and I highly recommend him for any new executive or manager, or simply anyone wishing to develop their leadership prowess."

Rhea Moss-Christian

Executive Director | Western and Central Pacific Fisheries Commission

"I've had the pleasure of working with Matt for several years. Partnering with Matt has single-handedly been the greatest return on investment in my career. His coaching has helped me be a better communicator, strategist, and leader. If you lead people, processes, or strategies; I highly recommend working with Matt."

Emily Wood

Partner | Connecticut Wealth Management

“Matt's ability to provide a safe place to work through struggles and uncertainty about my next chapter in executive leadership was an unprecedented experience for me. I have clarity and a strategy for managing my career now.”

Renee Thompson

Security Operations Manager, Deloitte

“Conversations with Matt provided insights and awareness of my top professional strengths. An excellent listener, Matt's astute questions and observations allowed for the progressive appreciation of these strengths and the best environment and circumstances in which to optimize them.”

Linda Ekizian

Senior Vice President Montgomery County Chamber of Commerce

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Discover the Power of Subtle Shifts